COMM 102 Lecture Notes - Lecture 19: Media Richness Theory, Information Source, Media Multitasking
Document Summary
1960s- developed to share computer time for military and academic researchers. Arpa- developed by advanced research projects agency of defence department- arpanet. 1971- e-mail developed for users to communicate. Late 1980s- world wide web developed by tim berners-lee for engineers to collaborate on the. Easily the most pervasive form of media communication (prof disagrees, mobile communication w/ or w/o internet is most pervasive) Radio shows and newspapers post exclusive content on websites. Television shows display twitter hashtags on screen for viewers to communicate. Other (porn, sports, music, shopping) 35% Users spend 53. 4 billion minutes on facebook per month. Socializing with friends expanded through social network (sns) Construct public profile within a bounded system. Connect with other users, such as friends and followers . View and traverse connections (and connections of connections) 800 million active facebook users, 50% on any given day (what is it now??) Multitaskers more likely to use snss and stay on longer.
