COMM 261 Lecture Notes - Lecture 1: Small Business, Pastoralism, Vertical Integration

65 views10 pages
13 Sep 2018
School
Course
Professor

Document Summary

Ad(cid:461)e(cid:409)tise(cid:409)s/othe(cid:409) media, i(cid:310) nyt (cid:409)epo(cid:409)ts on an issue, it"ll (cid:310)ilte(cid:409) do(cid:462)n to othe(cid:409) o(cid:409)(cid:311)anizations. Is (cid:311)atekeepin(cid:311) still (cid:409)ele(cid:461)ant (cid:462)ith so(cid:272)ial media? no lon(cid:311)e(cid:409) onl(cid:468) th(cid:409)ee (cid:272)hannels, e(cid:461)e(cid:409)(cid:468)thin(cid:311) potentiall(cid:468) (cid:272)ould (cid:409)ea(cid:272)h audien(cid:272)e. Le(cid:461)el (cid:532): indi(cid:461)idual (ou(cid:409)nalists (ou(cid:409)nalists pe(cid:409)sonal and p(cid:409)o(cid:310)essional (cid:271)a(cid:272)k(cid:311)(cid:409)ounds, attitudes, (cid:461)alues, (cid:271)elie(cid:310)s, and ethi(cid:272)s (cid:272)an a(cid:310)(cid:310)e(cid:272)t ne(cid:462)s (cid:272)ontent. Sept (cid:528)(cid:528)- what is jou(cid:409)nalism? what is ne(cid:462)s? (ou(cid:409)nalism is unde(cid:409) (cid:310)i(cid:409)e toda(cid:468), the t(cid:409)ust in ne(cid:462)s is de(cid:272)linin(cid:311) o(cid:461)e(cid:409) time. (cid:529)(cid:528)% d(cid:409)op in a(cid:271)out (cid:529)(cid:527) (cid:468)ea(cid:409)s. Demo(cid:272)(cid:409)ats. youn(cid:311)e(cid:409) people (cid:310)a(cid:409) less t(cid:409)ustin(cid:311) than olde(cid:409) (cid:311)ene(cid:409)ations. What e(cid:467)plains de(cid:272)linin(cid:311) t(cid:409)ust in jou(cid:409)nalists and ne(cid:462)s o(cid:409)(cid:311)anizations? (cid:528). Ha(cid:409)de(cid:409) to tell (cid:462)hat is (cid:637)ne(cid:462)s(cid:638: ne(cid:462)s is e(cid:461)e(cid:409)(cid:468)(cid:462)he(cid:409)e toda(cid:468). g(cid:409)aphi(cid:272) that has the lo(cid:311)os o(cid:310) all o(cid:310) the di(cid:310)(cid:310)e(cid:409)ent ne(cid:462)spape(cid:409) pu(cid:271)li(cid:272)ations, so(cid:272)ial media sites, pinte(cid:409)est, (cid:409)eddit, linkedin (cid:271). We(cid:640)(cid:409)e su(cid:409)(cid:409)ounded (cid:271)(cid:468) it all the time in(cid:310)inite ne(cid:462)s outlets, not just tv and ne(cid:462)spape(cid:409) (cid:529). Di(cid:310)(cid:310)i(cid:272)ult to identi(cid:310)(cid:468) jou(cid:409)nalists: an(cid:468)one (cid:272)an (cid:271)e a jou(cid:409)nalist (cid:271).

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents