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Class Notes for ES 212 at University of Michigan - Ann Arbor (U OF M)

U OF MES 212Rodney JohnsonWinter

ES 212 Lecture Notes - Lecture 3: Information Access, Stakeholder Theory, Startup Company

OC15227502 Page
1 Feb 2017
1
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U OF MES 212Rodney JohnsonWinter

ES 212 Lecture Notes - Lecture 1: Ideo, Costco, Value Proposition

OC15227503 Page
1 Feb 2017
1
Total cost of ownership, relative to alternatives. Ex) swell water bottle keeps cold for hours: experiential. Ex) animal protection groups such as aspc
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U OF MES 212Rodney JohnsonWinter

ES 212 Lecture Notes - Lecture 2: Cash Flow, E-Book, Switching Barriers

OC15227503 Page
1 Feb 2017
1
Business model: stories that explain how enterprises work. 2) selling something: addresses the defining conditions of entrepreneurship. Platform/networ
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