ORGSTUDY 208 Lecture 20: Lecture: TerraCycle
15 Jun 2018
School
Department
Course
Professor
Transition Towards Organizational Sustainability Oriented Innovation
● Firms become systemic - interested in connections with society - rather than insular (inwardly
focused)
● Innovation becomes integrated throughout the firm rather than a stand-alone, “add-on” activity
● Innovation incorporates social as well as technical considerations
● Firms move from reducing harm to delivering benefits to society
TerraCycle:
● Goal at the end → minimizing waste
● Systems building: reframing purpose → sustainable at every point, initiate mobilize, lead
Does Big Box Distribution Make Sense:
● Pros:
○ Exposure to a lot of customers
○ Key retail that you don’t own
○ Accessibility of sustainability products from a price perspective
○ Consistency and dependability
● Cons:
○ Scaling up of supply chain may be difficult to align with sustainability goals
○ Competition against products in stores
○ Sustainability may not be a concern for customers
TerraCycle
● Established relationships with businesses
● Need to focus on more structural components
● In the real world - interface in a sustainable economy means that resources minimize pollutant
●
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Firms become systemic - interested in connections with society - rather than insular (inwardly focused) Innovation becomes integrated throughout the firm rather than a stand-alone, add-on activity. Innovation incorporates social as well as technical considerations. Firms move from reducing harm to delivering benefits to society. Goal at the end minimizing waste. Systems building: reframing purpose sustainable at every point, initiate mobilize, lead. Accessibility of sustainability products from a price perspective. Scaling up of supply chain may be difficult to align with sustainability goals. Sustainability may not be a concern for customers. Need to focus on more structural components.
