PSYCH 111 Lecture Notes - Lecture 19: Fear Appeal, Normative Social Influence, Cognitive Dissonance

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16 Jun 2015
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Psych 111: introduction to psychology - lecture 19: chapter sixteen- social psychology. Examines the influence of social processes on the way people think, feel, and behave. A positive or negative evaluative reaction toward a person, object, or concept. The durability or impact of an attitude. Initial perceptions make a difference and have shown strong effects. Asch"s study found that a person presented with positive traits first was found to be more sociable and happier. The presence of others energizes performance (triplett) Shared expectations about thoughts, feelings and behavior. A set of norms which characterize how people in specific social positions should behave. The adjustment of people"s behavior, attitudes and beliefs to a group. Follow the opinions of those we believe have accurate knowledge and believe they are doing right. Conform to obtain rewards that come from being accepted by other people while trying to avoid rejection. See others engaging in a behavior, likely to be influenced by it.

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