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Lecture

Food Culture Lecture

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Department
Communication
Course
COMM 121
Professor
West
Semester
Spring

Description
LECTURE: FOOD CULTURES APRIL 15, 2014 • Food and media are intimately linked; especially through advertising, the media are how we  learn about food o We have to eat; but advertising “real” food is boring in its marketing, can only say so  much o “Real food” (agriculture, farming, etc.) is very expensive to develop the real food,  which leaves little money for advertising • We know more about “fake” foods because these companies have significant advertising  budgets; “real” food isn’t flashy o Yogurt went through renaissance in 1980s, went from something hippies eat to  something good for dieting o If marked ‘lite’, yogurt does not have to follow rules o Uppercase Organic means food fits certain licensing categories; lowercase organize  don’t have enough money to pay for that license o Only a handful of small independent food companies; most have been bought out by  megacorporations  Kraft owns plastic, puts ingredients in cheese • Food companies manipulate our desires to be healthy without actually being healthy (we  want to be healthy without actually doing it) o We don’t notice small differences in increase/decrease of sodium • In our culture, food is a reward for hard work (although body wants food f
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