COMM 122 Lecture Notes - Lecture 12: California Gurls, Spotify, Payola
28 Oct 2016
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Rollout of the album: mil (marketing, mercy, radio playlist, artist movement)! mil albums and mil digital tracks! mil international sales, ringtones, movie trailers, commercials! Takeaway: distribution takes away from the big production costs! 10 years ago, most of revenue in terms of sales came from cds (ie. physical distributions)! Now, we see a shift into peer-to-peer networks! Labels used to be in charge, would get most of the revenue! Since itunes was introduced, that has changed dramatically (*see slide)! Bottom line: creators still don"t have the upper hand > it"s all about the distribution! Development costs! development, producing a pilot episode, etc. Advance payments! talent to complete the commissioned work! Costs of the creative phase of media goods (ie. songwriting, composing music, script. Tactic used by media industries to attract creative talent, payments used as incentive for. The costs of actually making the media good ! Distribution: producing cds or other means of distribution!
