COMM 122 Lecture Notes - Lecture 1: Mass Society, Big Three Television Networks, Understanding Media
8 Sep 2016
School
Department
Course
Professor
Document Summary
21st century not the rst time that the ever expanding platforms for media systems have come about! Constitutive moment when political choices, technological developments and cultural change shape the media"s growth mcchesney 2007; starr 2004! Different turning points, starting in the 20th century! Media systems weren"t just affecting advertising, consumption of info, etc. Mass production of popular culture lms, radio programs, magazines, etc. Cultural industries:! standardized industrial processes geared to maximise revenues and used as tools of social control (mass society) adorno & horkheimer 1944, marcuse 1955! Media can contribute to the democratic process by cultivating social space for public dialog. An open mass media system that is widely accessible and where info circulates freely contributes to the formation of the informed citizen and an informed public opinion (habermas, 1984)! Brings hope to what media can do for us as a society! Grants authors/inventors/researchers/producers the right to decide how they want to ! make their production available to the public!
