COMM 226 Lecture Notes - Lecture 17: Margarine

• School: UMASS-Amherst
• Department: Communication
• Course: COMM 226
• Professor: Christine Olson

Document Summary

Gatekeeping control over news flow by media professionals working with institutional constraints and constraints on time and space. Agenda setting- the idea that certain topics are promoted more in the news (ex: talking about the election) Second level agenda setting- a news site attributes a certain level of traits of a message that relate to a topic or person (ex: hearing trump and thi(cid:374)ki(cid:374)g (cid:862)(cid:449)all(cid:863)) Pseudo environment- (cid:862)fo(cid:396) the (cid:396)eal e(cid:374)(cid:448)i(cid:396)o(cid:374)(cid:373)e(cid:374)t is altogethe(cid:396) too (cid:271)ig, too (cid:272)o(cid:373)ple(cid:454), a(cid:374)d too fleeti(cid:374)g fo(cid:396) a di(cid:396)e(cid:272)t a(cid:272)(cid:395)uai(cid:374)ta(cid:374)(cid:272)e(cid:863) lippman p. 16. Crime is often a big topic in relation to pseudo environment. Pseudo= the world has lots of crime and violence. Agenda setting= the discussion of crime on the news. Ex: correlation between divorce rate in maine and the consumption of margarine: they have some sort of correlation because of a factor but that does not mean that one causes the other.