Comm 287- Effects of advertising.docx

2 Pages
103 Views
Unlock Document

Department
Communication
Course
COMM 287
Professor
Jennifer Mc Dermott
Semester
Fall

Description
Comm 287: Advertising as Social Communication September 17 , 2013 Video Clip: “They Live”  glasses that make him see past the ads. He begins seeing words like “OBEY” “NO SLEEP” “WANT YOUR MONEY” How does advertising work? Review: 1. Subliminal 2. False Symbolism – convinces us that the products are never good enough by themselves. For example: the diamond symbolizes love  Advertising does not focus on the goods themselves but on what it means to consume them.  Raymond Williams – culture study writer who wrote the article “The Magic System”  He says (seen in Quote #4): o Us humans are not materialistic enough  for if we were we should find advertising so irrelevant o Rational=utility (what it does) o Instead advertising causes … Irrational =symbolic (what it means) Therefore a defendant of advertising would say that this idea of symbolism is always true, because something always has meaning. It is inherent to our culture Question of power: who gets to define symbolisms? 3. Magic  Goods will do something magical for the consumer  Goods will make us happy  Goods will make promises Quote #5: Raymond Williams: The Magic System 3. What effects does advertising have? 1. The creation of false needs Herbert Marcuse  One-dimensional man: only thinks about consumerism Quo
More Less

Related notes for COMM 287

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit