COMM 287 Lecture Notes - Diamond Life, De Beers
20 Sep 2013
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Document Summary
Our goal is to make diamonds all part of a cultural imperative in all parts of a women"s life diamond as obligatory as engagement ring . Two month salary guideline avg ,000. Diamonds can only be seen without its history: ugly history- racism, violence and exploitation. Overall impact has been on the culture, where diamonds are central to thinking about the rituals of romantic courtship. The wedding tradition in countries all over the world has been transformed. 1960s - no tradition of diamond engagement rings. In 13 years, a 1500 year old tradition had been radically revised culture power. By the start of the 21st century the total control of the debers cartel was over . Sierra leone, africa: rebel leaders wanted money for weapons. The vast majority being prepared is cut in india (75%) Debeers does not control, but they supply them. Workers in the industry get traumatic injuries.
