Comm 287: Advertising as Social Communication
September 10 , 2013
Advertising IS modern life.
*Our society is organized around the principle to devote all our resources to the
production and development of commodities and things*
Capitalist society capital is dominant
Quote #1: “The wealth of societies in which the capital mode of production prevails
appears as an “immense collection of commodities” (Karl Marx, Capital)
Marx was a democratic socialist, economist who wrote at dawn of capitalism
Major contribution: was an analyst of capitalism and understanding this
society (How it was different?)
1 lines of ‘Capital’ (1850-1860)
The difference is QUANTITATIVE – the number of things that can be
produced and are available (the amount that was able to be produced
No other society in history has been able to match the immense production
output of industrial capitalism
Capitalism based on Quote #1:
This is seen in everyday life, objects are everywhere!
Capitalism is a truly revolutionary society
Society in constant transformation growth! always need more!
“All that is solid melts into air” – communist
Marx though capitalism was a manifesto step toward democracy
Once the “immense collection of commodities” have been produced they also
have to b