Comm 287: Advertising as Social Communication
September 8 , 2013
Why Study Advertising?
National advertising that flood the culture
Advertising would normal + social physical arrangements that don’t hold
Example: shampoo brings intense sexual pleasure
Spells are casted by “love potion” (perfumes)
Statues come alive, goods come alive
Cars take on characteristics of sharks
Beer commercials fun & sexuality
Material objects instant access to the world of desire and love
The goal of this class is to figure out the world of advertising:
o How it works
o Affects on society
o Affects on us
Advertising is the CENTRAL thing in culture to understand.
If you don’t have a way of understanding the world of marketing and
advertising, then you cannot understand the culture and society, because
these messages are the fabric of our lives.
Images and stories about intense pleasure
creates pleasure… without please, there is no desire
Main question for the course:
How do we understand and get some analytical distance fro subject matter that is so
familiar and so much fun? (This world of advertising).
Advertising is EVERYWHERE. It is the world we live in. For this course, we need to
stop being consumers and start being scholars.
Advertising is about objects & stuff materialistic world
-People are obsessed with stuff! Hold a high importance and value in our lives.
-Comedian clip: “house is a place to put all of you stuff”
How do we understand the world of stuff?
Life is just a story about stuff.
Advertising has COLONIZED and INVADED public space taken over, in-control
This is a PROCESS. Advertising has become the most prominent voice in our society: