COMM 287 Lecture Notes - Lecture 5: Unfair Competition, Bulk Confectionery, Home Economics
Document Summary
360 degrees, children are surrounded everywhere kids are now multitasking with media get to children early, often, as in as many places as possible turn them into life long consumers. Advertising industry film 1942 influence in everyday commodities, but in the past kids consumer culture was smaller penny candy, for kids to buy because they only had pennies. Seminol event ban on advertising for kids eight and under commercials with sugar cereals children 8 and under did not understand the impact on understanding unfair trade practice. These cereal and other industries went to congress congress ended up taking away a lot of fcc"s authority of marketing. Ftc improvement act of 1930, no authority over children"s authority. Regan, national love for the market and deregulating. Suddently it became ok to have ads for the sole purpose of selling a toy. Ten best selling toys were based on kids tv shows. Deregulations, teenage mutant ninja turtles, 1,000 products related to the toy.
