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Class Notes for Communication at University of Massachusetts Amherst

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COMM 122 Lecture Notes - Lecture 18: Creative Commons License, Sunk Costs, California Gurls
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Comm 122 Week 9 Lecture 2 Media Content Regulation and Copyrights The Alternatives o Use alternative licensing systems Creative Commons Licenses: One of several public copyright licens...

Communication
COMM 122
Martha Fuentes-Baustista
COMM 122 Lecture Notes - Lecture 17: Trans-Cultural Diffusion
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Comm 122 Week 9 Lecture 1 Copyrights Content Regulation o Content for Children Rules on educationsl programming: In the US, TV stations are required to broa...

Communication
COMM 122
Martha Fuentes-Baustista
COMM 122 Lecture Notes - Lecture 19: Freemium, Entertainment Tonight, Crowdfunding
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Comm 122 Week 10 Lecture 1 Financing Models of Single Media Products Strategies to create Artificial Scarcities: o Maximize economies of scope of music Unfinished albums ...

Communication
COMM 122
Martha Fuentes-Baustista
COMM 446 Lecture 8: Comm 446 Lecture 8
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Comm 446 Lecture 8 Food, Inc. Elements o Subtitles in the end Made the film more powerful by explain what people can do to fix the issue P...

Communication
COMM 446
Bruce Geisler
COMM 122 Lecture Notes - Lecture 14: Transmedia Storytelling, Vertical Integration, Federal Communications Commission
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Comm 122 Week 7 Lecture 2 Regulation of Media Industries 2 Main Factors Pushing Media Regulatory Reform o Radio Act of 1912 Government allocate use of the spectrum o Radio ...

Communication
COMM 122
Martha Fuentes-Baustista
COMM 122 Lecture Notes - Lecture 13: Common-Pool Resource, Rulemaking, Market Failure
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Comm 122 Week 7 Lecture 1 Regulation of Media Industries PEC Main Lines of inquiry o Study of government policies How does State action shape media markets? how com...

Communication
COMM 122
Martha Fuentes-Baustista
COMM 289 Lecture Notes - Lecture 26: Police Brutality, Deindustrialization, Netflix
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Comm 289 Lecture 26 Neoliberalism and its Discontents Deindustrialization o Creates a surplus population o Black population was no longer needed Was originally important be...

Communication
COMM 289
Sut Jhalley
COMM 289 Lecture Notes - Lecture 25: Investopedia, Neoliberalism, The New Jim Crow
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Comm 289 Lecture 25 The Rise of Neoliberalism Neoliberalism o Liberal in the US has a different meaning than in the rest of the world In the US You favor st...

Communication
COMM 289
Sut Jhalley
COMM 289 Lecture 22: Comm 289 Lecture 22
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Comm 289 Lecture 22 The Corporate Backlash to the 60s 2 Colonize the Media o Media Consolidation There are now fewer and fewer owners of American media outlets 1963 = 50 corporation; 2004 = 5 corporations Corporations that...

Communication
COMM 289
Sut Jhalley
COMM 289 Lecture Notes - Lecture 23: Democratic Leadership Council, Gore Vidal
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Comm 289 Lecture 23 The Corporate Backlash to the 60s 3 Neutralize Elections o Trump has taken over the Republican party and made it something very different o Republican and Democratic elites are freaked out Republican be...

Communication
COMM 289
Sut Jhalley
COMM 289 Lecture Notes - Lecture 24: Tort Reform, Neoliberalism
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Comm 289 Lecture 24 The Corporate Backlash of the 60s 4 Neutralize the Courts o Tort reform McDonalds Case (Hot Coffee) When someone harms you Laws that restrict peoples rights to go to court Created in order to give the i...

Communication
COMM 289
Sut Jhalley
COMM 289 Lecture Notes - Lecture 21: Trilateral Commission, Noam Chomsky, Corporate Lawyer
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Comm 289 Lecture 21 The Corporate Backlash of the 1960s Quote 1 (David Vogel) o Businesses experienced setbacks due to the politics of the time o Noam Chomsky One of the mo...

Communication
COMM 289
Sut Jhalley
COMM 289 Lecture Notes - Lecture 20: Psychopathy, White Supremacy, Tinder
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Comm 289 Lecture 20 The Corporation 2 How does it treat its workers? o Corporations make decisions about their workers based on how much they cost How much it costs to do certain thi...

Communication
COMM 289
Sut Jhalley
COMM 289 Lecture 17: Comm 289 Lecture 17
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Comm 289 Lecture 17 The New Deal and the Struggle for Democracy The End of the 1920s o Very pro-business environment in the US o 1929 stock market collapse Destroys confidence in business Leads to the Great Depression o Be...

Communication
COMM 289
Sut Jhalley
COMM 289 Lecture 19: Comm 289 Lecture 19
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Comm 289 Lecture 19 The Corporation 1 Quote 13 (Fones-Wolf) o The businessmans intellectual re-conquest of America o Collectivist values of the 1930s replaced with individualist values of 1950...

Communication
COMM 289
Sut Jhalley
Permachart - Marketing Reference Guide: Business Communication, Human Communication, Jargon

Communication Success 2 Communication Success 3 permacharts TM ...

Business Administration
BUS 343
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