JOURNAL 435 Lecture Notes - Lecture 2: Responsive Web Design
8 Sep 2016
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Document Summary
Aesthetics - a term that refers to the philosophy of beauty and the principles of visual taste. If you look at every era, each decade has its own style. Composition - a term that refers to the arrangement of visual elements within a design. A title being in the center of the image to enhance the words or message. Hierarchy - a term that describes how the eye views a design. The hierarchy directs what is most and least prominent in a composition often through size, color, and framing. Ex. of no hierarchy a bunch of words in an article with nothing bolded or underlined. Ex. of hierarchy pictures as a bolding, titles/subtitles to highlight the topic of the article before the actual article is presented. Too much text undistinguished from other text/dense/overwhelmed visually with information.
