JOURNAL 345 Lecture Notes - Lecture 7: Product Placement, Essentialism
25 Oct 2016
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Document Summary
Hailing is a process by which people become subjects as they are addressed by institutions. Media is an institution which does the primary work of asserting ideologies and messages about how to live. The fathers are missing from this video. It"s asking mothers to be aware of what they are modeling to their children. It"s not supposed to focus on the male population. Product placement is non-existent, however it talks about the brand in its entirety. Social science research utilizing both qualitative and quantitative methods. Explores hegemony and ideology with a feminist approach to journalism and the opinion pages. Explores symbolic annihilation and the pink ghetto and other ways to understand how ideologies shape actual practices. Pink ghetto = a thought that women can only write/talk about topics of fluff or feminism (i. e. food, fashion, etc. ) Hegemonic group drives the use of official vocabularies and rhetorical. There is not one single, monolithic female (or feminist) voice--it is not essentialist.
