MANAGMNT 301 Lecture Notes - Lecture 2: Swot Analysis, Southwest Airlines, Cash Cow
23 Oct 2017
School
Department
Course
Professor
Document Summary
Planning: conscious systematic process of making decisions about goals and activities going forward (pofada): program of. Goal is something that is big and an objective is something that is more pr cises (measure of time quantity) _______ are the actions or goals of managers intended to use to achieve organizational goals: missions, plans, strategies, services. Strategic planning: strategy: a pattern of actions and resource allocations designed to achieve the organization"s goals, strategic planning: set of procedures for making de(cid:272)isions a(cid:271)out the organization"s long- term goals and strategies, strategic goal: Balance scorecard: determination of long-term goals, determination of course of action, allocation of resources. Nrf vision on 2007: worlds class research, transformed society, sustainable environment. Resources and core competencies: core competencies are what the company does well, distinctive competencies you do better than everyone else, vrio(or n): valuable, rare, inimitable, organized (non-substitutable) Swot analysis: a comparison of swot that helps executives formulate strengths.
