Social Psychology, Lecture on February 14 , 2013
The Self Two: Attitudes and Behaviors
Cultural context (Markus and Kitayama)
INDEPENDENT (individualistic cultures):
Identity is personal, defined by individual traits and goals
What matters: me
Disapproves of conformity
Illustrative motto: "the squeaky wheel gets the grease"
INTERDEPENDENT (collectivist) cultures:
Identity is social; defined by connections with others; fitting in is
What matters: we
Disapproves of egotism
Illustrative motto, "the nail that stands out gets pounded down"
Global positive or negative feelings about the self
James shepperd (1993)
Asked college students about their performance on the SAT, checked
against actual scores
Most students overestimated their actual score by about 17 points, and this
was more pronounced among students with lower scored
Protecting self-Image by setting up a situation that makes it difficult to succeed
but created a handy excuse for failure
Berglas and Jones (1978)
Cover story: "drugs and intellectual performance"