PSYCH 360 Lecture Notes - Lecture 4: Implicit-Association Test, Implicit Stereotype
20 Apr 2016
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Document Summary
Favorable or unfavorable evaluative reaction toward something or someone: in a pinch, our attitude may guide our subconscious processing. People"s expressed attitudes hardly predicted their varying behaviors: student attitudes toward cheating bore little relation to the likelihood of their, attitudes toward the church were only modestly linked with worship attendance cheating on any given sunday. When attitudes predict behavior: when social influences on what we say are minimal, when other influences on behavior are minimal. People are often unaware of their implicit biases. When attitudes predict behavior: when attitudes specific to behavior are examined, when attitudes are potent. Theory of planned behavior (ajzen, 1977: four elements help determine if an attitude will predict a behavior. When saying becomes believing: when there is no compelling external explanation for one"s words, saying becomes believing. Foot-in-the-door phenomenon: tendency for people who have first agreed to a small request to comply later with a larger request.
