PSYCH 100 Lecture 17: Psychology Lecture 17

• School: UMASS-Amherst
• Department: Psychology & Brain Sciences
• Course: PSYCH 100
• Professor: Tammy Rahhal

Document Summary

Reinforcement: a consequence that increases likelihood of a behavior, positive reinforcement- addition of a positive stimulus (consequence) to produce and increase behavior, ex. Money for good grades: negative reinforcement- removal of negative stimulus (consequence) to produce and increase behavior, ex. I will remove one chore from your list for every a on report card. Demo: shaping, random luck, shaping by successive approximation: reward behavior for little steps towards the desired end behavior rewarded for doing little things correctly, steps to greater thing. Acquisition: ex. learning spanish initial learning of new behavioral unit. Maintenance: how often a learned response is produced and reinforced, ex. speaking spanish in spain on semester abroad. Extinction: gradual decrease in behavior when reinforcement is removed, ex. back in usa, slowly forget spanish. Primary reinforcers: ex. food, water, sex, needed for survival. Secondary reinforcers (secondary: ex. money, not necessarily needed but wanted, learned, social reinforcers, ex. affection, attention, praise.