SPORTMGT 202 Lecture Notes - Lecture 9: 1968 Summer Olympics, Joe Dimaggio, Willie Mays

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Winning the hearts and minds of the developing world! 1950s, research showed americans were out of shape/poor health compared to europe! Eisenhower formed the president"s council on youth fitness to investigate ndings! When kennedy took of ce he made improving the nation"s tness a top priority! 1960 wrote an op ed in si declaring ! In a very real and immediate sense, our growing softness, our increasing lack of ! physical tness, is a menace to our society ! Integration of the military in 1948 marks beginning of the end of government supported segregation! Willie mays, 1955 51 homeruns and 24 stolen bases! Harlem globetrotters us sent them over to african states to show everyone can be free, successful ! Promotion of consumerism resulted in concern of the easy life youth! At this point, the athletes didn"t want to be a symbol of america"s greatness because.

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