HMED 3075 Lecture Notes - Lecture 16: Erectile Dysfunction, Prescription Drug, Sildenafil
Document Summary
Hmed 3075 lecture notes 11/16/16 medicalizing the consumer. Readi(cid:374)g: je(cid:374)(cid:374)ifer fish(cid:373)a(cid:374), (cid:862)maki(cid:374)g viagra: fro(cid:373) i(cid:373)pote(cid:374)(cid:272)e to ere(cid:272)tile. 1906 food and drug act: prohibits interstate commerce in misbranded drugs. 1912 sherley amendment: prohibits labeling medicine with false therapeutic claims. 1938 wheeler-lea act: federal trade commission authority over drug advertising. 1951 durham-humphrey amendments distinguished prescription-only from over-the counter drugs. 1962 drug amendments: required proof of safety and efficacy before fda approval. (cid:1005)9(cid:1010)9 regulatio(cid:374)s for pres(cid:272)riptio(cid:374) drug ad(cid:448)ertisi(cid:374)g: (cid:374)eed a (cid:862)fair (cid:271)ala(cid:374)(cid:272)e(cid:863) of i(cid:374)for(cid:373)atio(cid:374) describing risks and benefits. No federal law has ever banned direct-to-consumer advertising. Patent medicines: (cid:1009)(cid:1004)% of (cid:374)e(cid:449)spapers" e(cid:374)tire ad(cid:448)ertisi(cid:374)g i(cid:374)(cid:272)o(cid:373)e, emphasized self-treatment. Pharmaceutical advertising drugs to physicians: ama opposed advertising to the public, drug companies advertised only to physicians. Pharmaceutical advertising to the public from 1920s. Institutional or corporate advertising: (cid:862)health (cid:272)are (cid:373)essages(cid:863) Many promote theme of (cid:862)go see your do(cid:272)tor(cid:863) Patients are almost always shown as white.
