JOUR 3745 Lecture 9: Celebrities Popular Culture
29 Nov 2016
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Document Summary
Consumers and investors of celebrity build up the magical personality of a celeb. Academia sees celebs as a commodified product of culture and economics. Commentary on celebrity is hyper critical, putting them on a higher moral pedestal. Individual as a source of their stardom. Innate - born with an it factor. Inevitable - whatever they do they will make it. Celebrities are created, promoted, and sold to us through mass media. Consumption - consumers buy celebrities (magazines etc ) Endorsements - use celebrities to determine if a consumer buys a product. Name, image, personal meaning to the brand. Movie studios and star system - receiving fan mail, studios would promote stars to sell movies. Change appearance in a rags to riches stories where relationships were fabricated. Distribution - stars go on television shows and promote. Exhibition - when they go out and perform their skill. Brand identity - some celebs draw negative reactions unrelated to their talent.
