JOUR 4551 Lecture Notes - Lecture 11: Susan Boyle, Spreadability, Crowdfunding
19 Nov 2015
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Spreadable media is mostly focused on the corporate side of spreadability. [susan boyle: viewed more than 77 million times on youtube many different copies online, comparison: season finale of american idol in 2009 drew 32 million viewers, fans were circulating this video. What about the audience makes this line of thinking less useful than their own: spreadability focuses on increased message effectiveness and impact as it moves from person to person/community to community. [making content more likely to spread: content spreading is unpredictable, creators don"t design viruses, nor do they simply wait for something to happen. , more likely to be shared if (pg. 197-198: available when and where audiences want it. [producerly texts: a producerly text offers itself up to popular production. [making content that is more likely to be spread: shared fantasies, humor, parody and references, unfinished content, mystery, timely controversy, rumors, shared fantasies: fan-created works often center on themes of romance, friendship, and community shared values.
