JOUR 3745 Lecture 11: Comic Book Industry and Superhero Films
29 Nov 2016
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Document Summary
Mainstream criticism - independents cannot emerge and spread a different ideology. Superhero genre - hegemony allowing only one genre. Profit-oriented mindset - doesn"t drive mainstream comics. Mass markets vs. niche markets - they target niche markets and can address certain issues mainstream comics can"t. Freelance/ownership of the properties - signed rights away to publishers. Long-term financial rewards for publisher like marvel or dc. Ethical issues - non profitable ideas can emerge later and rob creators. Newspaper stands, grocery and drug stores, etc. *burden of sale is on distributer as retailers take a percent of sales, not buying the product. Retailers leave promotion up to the distributor. Subscription - retailers orders exact number of copies. Retailer takes on burden of selling magazines and must market and promote. Creators - positive outcome - retailers select certain authors/artists that will sell. Created a star system and cult following. Mid 1990s - exclusive deals for marvel and dc with different marketing agencies.
