SMGT 3421 Lecture Notes - Lecture 1: Img College, United German Hungarians Of Philadelphia And Vicinity, P.M. News

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25 Jan 2019
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News: learfield collaboration/partners with img college, sponsorship deals for college sports. Jeff worked for wisconsin branch before working for twins: partner with 90% of schools. What is a stakeholder: any entity with a direct or indirect vested interest in the industry or activity taking place. Clubs/teams: many sports have a club/team structure, major team sports, motorsports, teams in amateur sports often first exposure that many kids have. Health/sport medicine groups: key role of sports in society is promoting physical and mental health, running, biking, and swimming have large participation bases. Apparel & equipment: ucla and underarmour partnership, because of la location/giant market. Innovation in sports coming apparel companies: fitbit. Sports advisory/services: 3rd party companies, gmr, learfield, genesco, have broad expertise in areas like, venue management, athlete representation, marketing, sponsorship. Media content and distribution: major financial pillar is payments from media companies. Ticketing: rare for teams to rely solely on an internal ticketing system in today"s environment.

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