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Niche Sport Leagues- XFL
Tuesday, February 26, 2019
XFL, AAF, Esports, etc.
XFL At A Glance
• Founded by Vince McMahon
• Commissioner - Oliver Luck
• Consultants - John Fox (Broncos/Bears and Jim Caldwell (Lions)
• First game - February 8th and 9th, 2020
• 10-Game regular season
• Two semifinal games followed by championship
• 45-man rosters
• XFL owns all teams
• Social media - 96.6 thousand followers on Twitter, 61.7 thousand on
o Los Angeles
o New York
o St. Louis
o Tampa Bay
o Washington, DC
Over 45 year span, many start-ups trying to counter the NFL
Filling A Void - Entrepreneurial Mindset
• A niche is an identifiable target market that has unique preferences. In many
cases, a niche is a small subset of the total market.
o Appetite for alternative version of American football year-round
o Space that allows careers to continue; talent to develop
o Initial start up cost
o Creates new job opportunities within sport industry
o Less restrictions on creativity
o Local economic impact
o Non-traditional thought processes
o Advancement in technology
o Investors, marketers, business plans, funding, etc.