SMGT 3421 Lecture Notes - Lecture 4: Xfl, Oliver Luck

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27 Feb 2019
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Niche Sport Leagues- XFL
Tuesday, February 26, 2019
4:36 PM
XFL, AAF, Esports, etc.
XFL At A Glance
Founded by Vince McMahon
Commissioner - Oliver Luck
Consultants - John Fox (Broncos/Bears and Jim Caldwell (Lions)
First game - February 8th and 9th, 2020
10-Game regular season
Two semifinal games followed by championship
45-man rosters
XFL owns all teams
Social media - 96.6 thousand followers on Twitter, 61.7 thousand on
Instagram
Teams
o Dallas
o Los Angeles
o New York
o St. Louis
o Seattle
o Tampa Bay
o Washington, DC
Over 45 year span, many start-ups trying to counter the NFL
Filling A Void - Entrepreneurial Mindset
A niche is an identifiable target market that has unique preferences. In many
cases, a niche is a small subset of the total market.
o Appetite for alternative version of American football year-round
o Space that allows careers to continue; talent to develop
o Initial start up cost
o Creates new job opportunities within sport industry
o Less restrictions on creativity
o Local economic impact
o Non-traditional thought processes
o Advancement in technology
o Investors, marketers, business plans, funding, etc.
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