INTL-BUS-3780 Lecture Notes - Lecture 1: Brand Equity, Pew Research Center, Self-Reference
Document Summary
Basic markeing concept ind out what your customer needs and wants and provide beter than anyone else. Markeing mix price, product, place, promoion (controllable elements) Markeing environments are not controllable elements (poliical, economic, consumer behavior. Int"t markeing the performance of business aciviies that direct the low of a company"s goods and services to consumers in more than one naion