INTL-BUS-3780 Lecture Notes - Lecture 8: Betty Crocker, Snapple, John Dewey
Document Summary
Good info in the right hands will lead to beter decision making oten imes we do things with inadequate info; beter/richer info will lead to beter decisions: 2. Markeing is increasingly complex no longer a manner of a very narrow ield; markeing has many variables and more types of compeitors, changes: 3. Whirlpool found that fewer than 1/3 of customers in. Europe own microwaves; they instead did research and created a diferent type of microwave that became the best selling microwave in europe. Weird slide about grasshopper shows the diference of how companies view grasshoppers; in us it"s a pest, in china it"s a pet, & in. Thailand it is an appeizer (ew); moral of the story, you have to know how people perceive things. Weird slide about currency currency is from india and one thing that stands out is that they have 20 of india"s oicial languages printed on the currency.
