JOMC 101 Lecture Notes - Lecture 13: Hyperbole

• School: UNC
• Department: Journalism and Mass Communication
• Course: JOMC 101
• Professor: Aikat Deb

Document Summary

Of advertisements attempt to be funny in some way. 10-15% attempt to really make you laugh. Comedy is a study of human behavior. Whe(cid:374) looki(cid:374)g at (cid:272)o(cid:373)edy looki(cid:374)g at (cid:271)ra(cid:374)d perso(cid:374)ality. Building brand, building emotional relationship with customer. Comedy digs deeply into a subject where the audience can see themselves. To make this work, branding requires alignment with both the audiences and the subject. A joke occurs at the intersection of two ideas. Emotional truths and human connections build the story. Comedy often connects ideas that are wildly opposite. Brands must find a way to do that and note lose the message.