REC 265 Lecture Notes - Lecture 16: Paris Hilton, Juliet Schor, Thorstein Veblen
Document Summary
Consumption- purchasing of all personally used goods and services. November 12, 2015: when the end user buys something. On average each household has ,000 in debt. Thorstein veblen: was an economist, though that leisure was an aristocratic idea. Demonstrates wealth (you don"t really need it but you want to show off what you can afford) Household consumption goes up every ten years where very happy status goes down every ten years: most people were very happy in 1957. Affluenza: stressed out because we are working more so we can buy more things, america works more hours voluntary than any other country. Buying more things does not mean we are happier. Leisure and consumption go hand in hand: they are pervasiveness. Mountain dew and sports advertised together: they are goodness, they are demographics. Market to how certain generations spend money. So they can market correctly to the generation.
