REC 270 Lecture Notes - Lecture 7: Five Ws, Advertising Mail
Document Summary
Who are they trying to attract: ex: disney who are they trying to attract. Other people that are good to know: Public and private agencies: know what other agencies are doing so you aren"t duplicating, look to work cooperatively not competitively. Individual consumer: approaches to get peoples attention: Five methods of information distribution: 1) promotion. Examples of activities for promotion may be: Bulletin boards: can be super expensive so we don"t use it too much. Having someone to run social media accounts. Be brief/concise on who, what, when, why, and how. Send prior to event if you want live coverage. Brief, info notices for tv or radio. 15-30 seconds/1-2 paragraphs: connections with people are good. Use carefully selected gimmicks: examples of gimmicks: Give press vip treatment: so they will come back, 4) selling. Formal public speaking: 5) published program schedule.
