COMM 300 Lecture 1: Response Example

• School: UND
• Department: Communication Program
• Course: COMM 300
• Professor: Stuart Schneider

Document Summary

Concept 1: the idea of 100 channels in the public sphere perspective. The pu(cid:271)li(cid:272) sphe(cid:396)e is a (cid:449)a(cid:455) to (cid:448)ie(cid:449) the (cid:373)a(cid:396)ket f(cid:396)o(cid:373) the pe(cid:396)spe(cid:272)ti(cid:448)e of a (cid:272)itize(cid:374)"s e(cid:455)es, (cid:374)ot a (cid:272)o(cid:374)su(cid:373)e(cid:396). The pu(cid:271)li(cid:272) sphe(cid:396)e (cid:448)ie(cid:449)s (cid:862)p(cid:396)ofits(cid:863) i(cid:374) the market based on the ability of that market to coincide with the best interest of the general public. Due to this heightened competition of some of the best in the business putting their heads together, the public sphere perspective sees a possibly dark future. You see, when one or few people are heads of the corporations, it is easy for them to use the power in whatever they want, as long as the find loopholes in the regulations. Concept 2: structural trends in the media industry from the market approach to media. Sometimes, they have been known to expand both vertically and horizontally.