PSYC 111 Lecture Notes - Lecture 8: Social Learning Theory, Reinforcement, Normative Social Influence

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25 Oct 2016
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Types of conditioning: classical: involuntary/re exive responses, operant: voluntary behavior. Cats learned how to escape from a crate. Reinforcement: the consequences strengthen behavior punishment: the consequences weaken behavior how are new operant behaviors learned: Can be incremental (eg. child gradually learns how to maintain balance while riding a bike) Can be verbally mediated (eg an adult learns how to use a new email system by reading instruction) Primary reinforces: unlearned, eg food , warmth, sex, social approval. Secondary reinforces: learned, eg. money, fashionable clothes, good grades. Schedules of reinforcement: describe how reinforces follow behavior. Intermittent schedule: only some instances are reinforced. typical of real world. Continuous schedule: every instance of a behavior is reinforced. produces most rapid learning. Positive reinforcement: behavior ads something to the situation. Eg: studying can be maintained by pos rein: gain good grades neg rein: reduces anxiety, parental nagging.

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