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Class Notes at University of Akron

Exam Study Guides for U-AKRON Courses

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Mathematics
3450:223
Koshal Dahal
6400:220 Lecture Notes - Lecture 5: Thirteen Colonies, Dominick Fernow, Judicial Activism
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Chapter 5 Constitutional Law Government Power no other constitution has lasted so long, governed so many, or withstood such challenge was drafted in 1787, when two weeks were needed to make the horseback ride from Boston t...

Finance
6400:220
Suzanne Gradisher
6400:220 Lecture Notes - Lecture 2: Corporate Social Responsibility, Moral Relativism, Deontological Ethics
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Chapter 2 Ethics and Corporate Social Responsibility Introduction the law dictates how a person must behave ethics how people should behave ethics decision any choice about how a person should behave that is based on a sen...

Finance
6400:220
Suzanne Gradisher
6400:220 Lecture Notes - Lecture 4: Plain Meaning Rule, Precedent, Administrative Law Judge
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Chapter 4 Common Law, Statutory Law, and Administrative Law Common Law judge made law the sum total of all the cases decided by appellate courts today common law still predominates in tort, contract, and agency law, and it...

Finance
6400:220
Suzanne Gradisher
6400:220 Lecture 3: ch 3 -- dispute resolution
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Chapter 3 Dispute Resolution Three Fundamental Areas of Law the structure of our court systems, civil lawsuits, and alternative dispute resolution litigator a lawyer who handles court cases Litigation vs. Alternative Dispu...

Finance
6400:220
Suzanne Gradisher
6400:220 Lecture Notes - Lecture 1: Henry De Bracton, Norman Conquest Of England, Legal Realism
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Chapter 1 Intro to Law negligence one of the laws basic principles The Role of Law in Society Power as a voter, investor, juror, entrepreneur, and community member, you will inuence and be aected by the law individual view...

Finance
6400:220
Suzanne Gradisher
6600:205 Lecture Notes - Lecture 14: Integrated Marketing Communications, Direct Marketing, Sales Promotion
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Marketing Chapter 18 Integrated Marketing Communications integrated marketing communications (IMC)- represents the promotion P of the four Ps -it encompasses a variety of communication disciples advertising, personal ...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 13: Mobile Marketing, Customer Relationship Management, Root Mean Square
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Marketing Chapter 3 Social and Mobile Marketing The 4E Framework for Social Media -social media is becoming an integral component of any integrated marketing communications strategy social media- refers to content dist...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 12: Root Mean Square, Voice Of The Customer, Marketing Mix
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Marketing Chapter 12 Developing New Products Why Do Firms Create New Products? -rms have to innovate innovation- refers to the process by which ideas get transformed into new offerings, including products, services, pr...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 11: Root Mean Square, Private Label, Brand Equity
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Marketing Chapter 11 Product, Branding, and Packaging Decisions Complexity and Types of Products product- anything that is of value to a consumer and can be offered through a voluntary marketing exchange -products incl...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 10: Strategic Alliance, Root Mean Square
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Marketing Chapter 20 Personal Selling and Sales Management The Scope and Nature of Personal Selling personal selling- the two way ow of communication between a buyer or buyers and a seller, designed to inuence the buye...

Marketing
6600:205
Lauren Houser
6600:205 Lecture Notes - Lecture 9: Marketing, Root Mean Square, Marketing Mix
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Marketing Chapter 14 Pricing Concepts for Establishing Value -although knowing how consumers arrive at their perceptions of value is critical to developing successful pricing strategies, sellers also must consider othe...

Marketing
6600:205
Lauren Houser

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