ADPR 361 Lecture Notes - Lecture 1: Transmedia Storytelling, Social Media Optimization, Content Strategy

Ideas that connect brands and audiences and make them feel, think, and do something: audience + brand + media = building a consumer experience (with po

ADPR 451 Lecture Notes - Lecture 1: Plaintext, E.G. Time, Food Bank

ADPR 360 Lecture Notes - Lecture 2: Media Consumption

ADPR 360 Lecture Notes - Lecture 1: Contingency Table, Only Time, Starbucks

ADPR 484 Lecture Notes - Lecture 1: Regeneron, Energizer, Price Premium

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Class Notes for Advertising & Public Relations at University of Nebraska - Lincoln (UNL)