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Class Notes for Advertising & Public Relations at University of Nebraska - Lincoln

ADPR 484 Lecture Notes - Lecture 1: Regeneron, Energizer, Price Premium

1/19/17 • Key concepts: brand as asset o Intangible value + Roy Sutherland • Brand equity, awareness, associations, loyalty • Brand awareness: o Strength of brand presence in consumer...

Advertising & Public Relations
ADPR 484
ADPR 361 Lecture Notes - Lecture 1: Transmedia Storytelling, Social Media Optimization, Content Strategy

1/10/17 • Media o Ideas that connect brands and audiences and make them feel, think, and do something o Audience + brand + media = building a consumer experience (with POEM) ...

Advertising & Public Relations
ADPR 361
ADPR 451 Lecture Notes - Lecture 1: Plaintext, E.G. Time, Food Bank

ADPR 451 8/31/17 Planning • Why bother planning? o Accountability: pressure to demonstrate results o Keeps you organized, saves resources: e.g. time and money ...

Advertising & Public Relations
ADPR 451
ADPR 360 Lecture Notes - Lecture 2: Media Consumption

ADPR 360 82917 Understanding Research Data: Index Number Selecting Target Audience Index: the likelihood of a demographic group to consume a productbrand compared to the total population o Index = demo in target group de...

Advertising & Public Relations
ADPR 360
ADPR 360 Lecture Notes - Lecture 1: Contingency Table, Only Time, Starbucks

ADPR 360 8/24/17 Understanding Research Data: Cross tabulation • Weighted and unweighted data (in a table) o Sample sizes are shown in unweighted (Unwgt) ▪ First row ...

Advertising & Public Relations
ADPR 360
Organizational Behavior - Reference Guides

The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...

PSYC 302
All Professors
Permachart - Marketing Reference Guide: Liberal Democracy, Illiberal Democracy, Representative Democracy

Political Science2 Political Science3 permacharts TM WHAT IS POL...

Political Science
All Professors

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