1/19/17 • Key concepts: brand as asset o Intangible value + Roy Sutherland • Brand equity, awareness, associations, loyalty • Brand awareness: o Strength of brand presence in consumer...
1/10/17 • Media o Ideas that connect brands and audiences and make them feel, think, and do something o Audience + brand + media = building a consumer experience (with POEM) ...
ADPR 451 8/31/17 Planning • Why bother planning? o Accountability: pressure to demonstrate results o Keeps you organized, saves resources: e.g. time and money ...
ADPR 360 82917 Understanding Research Data: Index Number Selecting Target Audience Index: the likelihood of a demographic group to consume a productbrand compared to the total population o Index = demo in target group de...
ADPR 360 8/24/17 Understanding Research Data: Cross tabulation • Weighted and unweighted data (in a table) o Sample sizes are shown in unweighted (Unwgt) ▪ First row ...
The systematic study of individual and group behavior within organizational structures is outlined in this coordinated Guide. Theories of leadership and individual behavior are related to the foundations of group behavior ...
Political Science2 Political Science3 permacharts TM WHAT IS POL...
Join OneClass
Access over 10 million pages of study
documents for 1.3 million courses.
Join to view
So we can recommend you notes for your school.
Please enter below the email address you registered with and we will send you a link to reset your password.
Get notes from the top students in your class.
Exams are coming!
