AMST 1154 Lecture Notes - Lecture 17: Kroger, Whole Food, Aisle
Document Summary
Increasingly, dominate the market because of symbiotic relationship with food suppliers. Grocery store wars: the journey is transforming, beginning with that blast of unnatural wind the chilly zephyr in summer, the dragon"s breath in winter --- that conducts us through the automatic portals into this highly ordered yet voluptuous realm. Realm of freshness and crispness, of color and beauty. The importance of staging: theatrically presented, building a backdrop that pulls you in, artfully arranged to create the impression of abundance, twists and turns to expose you to more products. The supermarket is designed to make you feel omnipotent by astounding you with options. Dazzled bya plethora of choices, most customers retreat to the familiar. Walmart: sells 25% of all groceries in the u. s, theater of abundance & economy. 25% walmart, 17% kroger, safeway 8%, superyalu 5%, other 45%