COMM 1130 Lecture Notes - Lecture 4: Stephen Toulmin

• School: University of Iowa
• Department: Communication Studies
• Course: COMM 1130
• Professor: David Supp- Mon

Document Summary

Modes of persuasion: (ethos, pathos, logos: character (ethos, audience interpretation of speaker qualities, emotion (pathos, response in audience, not display from speaker, argument/word (logos, reasoning in the (cid:862)text(cid:863, relies upon audience contributions. Deduction (syllogism: process from general to particular. Individual cases and general rules: ex. flag at half-mast, syllogism: major/minor premise and conclusion, all men are mortal, socrates is a man, therefore, socrates is mortal. How do you know when someone is making an argument? (toulmin model: data, warrant, claim. Do facts matter: under what conditions, from persuasion to identification.