COMM 1174 Lecture Notes - Lecture 23: Cultural Homogenization, Cultural Imperialism, Block Booking
22 May 2018
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Globalization of media
I. Globalization
a. Economic reasons for globalization
i. Regulatory
1. Why larger cooproations conglomerate
2. Stifling for competition
3. Same regulations on monopolies in United sTates do not apply to some
countries out internationally
4. Example: block booking: illegal in US
a. Where you have to buy all of the movies that Hollywood
conglomerates want you to buy in order to show a major film
b. Not illegal internationally
c. One of the reasons why there is an incentive to go global
5. Shifts from public tv to private (relevant to other media industries as
well
6. A lot of as t deeloped i us did’t fit i other parts of the orld
7.
ii. Economic
1. Desires for expansion abroad. A lot of thinking that the idea of
expanding abroad, especially American media, is part of a broader
marketing strategy to get us products abroad
2. I ,s idustries et saturatio poit doesticall, so the could’t
find any more people to buy their products
3.
b. What social issues media globilzation raises
i. Cultural imperialism
1. One theory that some people have about the impact of American
culture abroad
2. Core-periphery organization of the world system: the world is divided
into powerful countries and nonpowerful countries There is a hierarchy
of countries. The US is at the top of the global world system, in terms of
the size of economy. The desire is to continue to stay on top.
3. Desire to spread the separation of church and state around the world
4. In most major religions, buying too much stuff is a sin. (however, that is
a good thing in the economy)
5. The more you can become secularized, the better you can overcome the
moral objections
6. Industrialized countries consciously shape social institutions to
correspond to/promote the values and structures of the dominant
center
7. Key concern: maintenance of the world order; cultural homogenization
a. Losing cultural diversity
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