JMC 1100 Lecture 7: Media Uses Week 10/25

5 Pages
100 Views

Department
Journalism & Mass Communication
Course Code
JMC 1100
Professor
Rachel Young

This preview shows pages 1-2. Sign up to view the full 5 pages of the document.
Media Uses
10/25
**Come up with examples of the three types of learning through media for help**
1. Observational learning
2. Inhibitory effects
3. Disinhibitory effects
How do video games reward or punish aggressive behavior?
Getting points for aggressive behavior (rewarded)
Who you’re aggressive towards like friendly fire (punished)
Social Learning and Video Games
Prediction: Player who play prosocial games will demonstrate more helping behavior than
players who play violent video games
Prosocial= positive behaviors that help society
Prosocial games= rewards for helping behavior, empathy
Violent games= rewards towards aggression
Results: Players who played violent games were more than hostile than players who played
prosocial games
Can’t imitate behavior in most games due to efficacy
Self-efficacy= do you believe you can do it;
efficacy= it is possible for you to do it
Much more is possible in the video game world than the real world
But violent and prosocial games may still be associated with aggressive or prosocial attitudes
and behaviors
Potential for abstract modeling
Criticisms of the Bobo Doll Study
Ecological Validity
The extent to which a study represents the real world
Experiments have more control over the influence of third variables, but less ecological
validity
Accumulative Effects
Refers to the effects of media consumption over time (longitude)
Amount of Media coverage of issues---------> Public perception of issue
importance
Example of accumulative effects: Agenda Setting
find more resources at oneclass.com
find more resources at oneclass.com
Cultivation Theory----------Cultivate= something that grows over time************
Media images mold society by the long-term presentation of relatively uniform visions of
social reality
Designed to talk about television
Theory proposed by George Gerbner
Culture is a system of messages and images that regulates and reproduces social
relations
Mass Media (especially TV) transmit and create culture
Reality TV always isn’t that accurate
Real life can be distorted because of what we see on TV
Prediction: Heavy media users will have beliefs and attitudes that reflect the social reality
presented in media.
Explanation: By presenting a relatively uniform view of social reality, media cultivate that view
in the public.
Alien example: If aliens were to only know us from reality TV, what would they think?
More dramatic and glamorous
Not a good sense of what life is actually like, because not depicted
Assumptions of Cultivation Theory
1. TV is unique among media
a. Persuasive- everyone has TV
b. Easy to use and understand
c. Uniform view of social reality
2. TV presents unrealistic views of the world
Cultivation Effects
Gerbner’s Findings:
Long-term exposure to TV has small but perceptible effects on the perceptions of heavy
viewers.
Our beliefs about social reality influence our attitudes and behaviors
Mean World Syndrome*********
Heavy viewing of violent TV content cultivates a view of the world as a mean and scary
place
What Research Method(s) would you use to test this prediction?
Content Analysis- What could you count? Women with speaking roles in sitcoms etc..
Survey
find more resources at oneclass.com
find more resources at oneclass.com

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
Media Uses 1025 **Come up with examples of the three types of learning through media for help** 1. Observational learning 2. Inhibitory effects 3. Disinhibitory effects How do video games reward or punish aggressive behavior? Getting points for aggressive behavior (rewarded) Who youre aggressive towards like friendly fire (punished) Social Learning and Video Games Prediction: Player who play prosocial games will demonstrate more helping behavior than players who play violent video games Prosocial= positive behaviors that help society Prosocial games= rewards for helping behavior, empathy Violent games= rewards towards aggression Results: Players who played violent games were more than hostile than players who played prosocial games Cant imitate behavior in most games due to efficacy Selfefficacy= do you believe you can do it; efficacy= it is possible for you to do it Much more is possible in the video game world than the real world But violent and prosocial games may still be associated with aggressive or prosocial attitudes and behaviors Potential for abstract modeling Criticisms of the Bobo Doll Study Ecological Validity The extent to which a study represents the real world Experiments have more control over the influence of third variables, but less ecological validity Accumulative Effects Refers to the effects of media consumption over time (longitude) Amount of Media coverage of issues> Public perception of issue importance Example of accumulative effects: Agenda Setting
More Less
Unlock Document


Only pages 1-2 are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit