JMC 1100 Lecture Notes - Lecture 10: Internet2, Textuality

• School: University of Iowa
• Department: Journalism & Mass Communication
• Course: JMC 1100
• Professor: Rachel Young

Document Summary

Frightened of cartoons, fantasy characters and situations. We choose media based on how we are feeling and how we think the media will make us feel. 4 dimensions to media relevant to mood: semantic affinity, hedonic valence, excitatory potential, absorptions potential. Messages that evoke fear to change attitudes or behavior. A common method in both political persuasion and health ads. Smoking ads and texting and driving ads. Messages that attempt to change attitudes or behavior by connecting you to another person"s emotions. Empathy is likely to occur if you have a positive view of the person. With adoption of any new medium, public concern about negative effects. Tendency for youth to be constantly connected through technology. Media have a common set of features or attributes. For each attribute, a medium fits someone along a continuum, from high to low. Differences in media can be discussed in terms of differences in attributes.