JMC 1100 Lecture Notes - Lecture 18: Quantitative Research
25 Jan 2018
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Document Summary
Social network analysis: quantitative method for studying properties of a social network. Building a sociogram: a visual depiction of a social network. Components of a social network (creating your social network): Arcs (your friends that are connected to each other) Strong ties: between family, close friends, similar to each other, shared experiences. Weak ties: between acquaintances, different from each other, friends on social media. Prediction: strong ties are likely to communicate in more ways, while weak ties are likely to communicate in fewer ways. Social capital: the benefits we gain from having social connections; access to resources and information. (examples: help on assignment, job reference, info about a party) Social capital: defined as the benefits we gain from having social connections. Bridging social capital is related to weak ties among people who are less homogenous (less similar) Benefits from this include wider worldview, access to new info or perspectives.
