JMC 1100 Lecture Notes - Lecture 21: Marshall Mcluhan, Content Analysis

• School: University of Iowa
• Department: Journalism & Mass Communication
• Course: JMC 1100
• Professor: Rachel Young

Document Summary

Canadian media theorist who coined the phrase the media . Talked about media effects without using social science methods. No content analysis, surveys, or experiments; no empirical tests of his ideas. Absence of a written alphabet or system of writing. Sound information is processed all-at-once, not literary. Invention of the printing press in 1455 accelerates the print age. Translating sound (tribal) into print means that the eye will be privileged. Mcluhan argued that the dominance of print and linear information processing altered people"s thought patterns. The electronic age encourages all-at-once infromation processing of the ear. Thinking is less linear, less logical", more spontaneous- more like the tribal age. Time and space limitations to communicate nearly vanish. Connects the world into a massive, modern day tribal community, or a global. People across the world now closer, psychologically and emotionally. Medium: a channel through which communication travels: print, tv, radio, internet. Messages: text, sounds, images that are communicated through media.