JMC 1200 Lecture Notes - Lecture 1: Cinemascope, Netflix, Making Money

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Document Summary

Producers reacted with content banned from tv: sex, violence, more social commentary. Hollywood revenues rebound to of their peak. Film did things tv couldn"t---> 3d movies, cinemascope (screen expanded. Film industry attempts to block their proliferation. Eventually capitalizes on home video (rental and purchase) as a key. Established the time-shifting and on-demand format and anticipated digital streaming. Netflix launches in 1997 as a mail service. Begins producing original content in 2013 (house of cards, Hollywood studios and independent films increasingly create films with. Streaming services produce films for theatrical release (amazon and streaming in mind (the interview) Films do more than just tell stories. Consumer culture = the social aspect and make up of consumption. The promotion of goods brands through their placement in a film or media text. Often very subtle, but sometimes the product/brand can play a significant role in a film"s narrative (lindsay lohan"s herby)

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