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Class Notes for Marketing at University of Iowa

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MKTG 3000 Lecture Notes - Lecture 24: Integrated Marketing Communications, Younkers, Cyber Monday
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Chapters 1318 Lipton Brisk Case Quiz due Sunday th I. Promotion (4 P of marketing) a. Communication b. Incentives c. Connections d. Come in different forms, such as print ads and commericals and incentives II. Promotion ca...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 21: Triple Bottom Line, Supplier Relationship Management, Customer Relationship Management
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I. Supply chain management a. Supply chain management and physical distribution i. Supply chian managmement is a force for good b. What is it? i. Raw materials> supplier> manufacturer> retailer consumer ii. Supply chain ma...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 23: Under Armour, Super Bowl
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Marketing I. The naked brand a. Paid advertising is dying? b. Army i. Dont take institutional messages as the speaker box anymore ii. Advertisement cant bullshit anyone anymore iii. traditional advertiseing is done with c....

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 25: Unique Selling Proposition, Taco Bell, Native Advertising
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I. Creative Brief a. Problem to be solved by the communicatin i. What do we want the communication to do, inform, increase awareness, remind, persuade, incite action, create an emotional appeal, send target to website, dri...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 26: Taco Bell, Loyalty Program, Predictive Modelling
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I. CRM and loyalty programs a. Started with travel no pervasive in retail and B2B b. Provides marketer with helpful data for segmenting, promotion and product development c. Vesting helps from start d. CRM very important i...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 27: Earned Media, W. M. Keck Observatory, Super Bowl Xxix
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I. Social Media and consumers a. Social media consumers want to i. Echange information ii. Collaborate with others iii. Have conversations iv. Stay connected v. Be entertained b. Markets must decide if engaging in those co...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 22: Chain Store, Customer Experience, Customer Service
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Marketing I. Retailers a. All the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use i. Last step in supply chain ii. Very fast moving part of marketing cha...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 13: Data Mining, Rolex, People Watching
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I. Data Gathering Process a. First gather information from secondary sources, then determine what else you need, and do primary research b. Secondary data i. Advantages ...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 15: Organic Food, Marketing Mix, New Product Development
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Marketing Tippie Young Alumni Board This Friday I. Name 3 Brands that describe who you are. II. Innovation benefits a. Position of firm in its industry i. Leader= 49 of sales from porudcts introduced in the last 3 years ii...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 11: Malcolm Gladwell, Pepsis, Target Market
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Segmentation I. Segmenting Markets a. How to decide what markets to go after b. Who are the best customers II. What is a market? a. Requirements: ...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 12: Big Data, Product Differentiation, Customer Relationship Management
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I. Positioning a. Identifying market segments based on consumer needs and perceptions, and places products and services hold in consumers minds relative to other competitive offerings ...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 20: Status Quo, Private Label, Product Differentiation
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th Quiz on Chapter 13&14 due Nov 13 New Product Pricing -skimming= going in with a high price. Good to try and recover intitial investments. Good for unique products. -penetrating= go in low and get a ...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 18: Pollination
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I. Nonprofit organization a. An organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment. Usually a service: organization ...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 17: Geek Squad, Homeaway, Qualtrics
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Class update: project grades part 1 unmuted Wednesday peer eval sent out as qualtrics Wendesday at 1pm quiz sunday nightChp 19, Pricing Myths, couple of squares part 2 of project due nov 2 midterm November 8; 6:308, IDs ...

Marketing
MKTG 3000
Abram
MKTG 3000 Lecture Notes - Lecture 14: Umbrella Brand, Aldi, Implied Warranty
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Class Update: th -Quiz on Chapters 10,11, and 12 closes Sunday October 16 at 11pm -no discussion next week -start working on pa...

Marketing
MKTG 3000
Abram
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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