MSCI 3005 Lecture Notes - Lecture 1: Dikw Pyramid, Zip Code, Big Data

• School: University of Iowa
• Department: Management Sciences
• Course: MSCI 3005
• Professor: Galusha Yvonne

Document Summary

Big data is the acknowledgement we are surrounded by information. In the center of organizations, technology, and management. Information: data with some context that makes it useful (data in context a recognized zip code) System: components that allow information to be captured, stored, processed, and communicated. Information technology (it): the hardware, software, and media used to store, organize, retrieve and communicate information. Information literacy: a person"s ability to efficiently and effectively determine what information is needed and how to get it. Includes using, accessing, evaluating, and managing the information. Value of information (voi): is, how much answering a question allows a decision-maker to improve the decision outcome. Knowledge: when information is applied to a decision or action. Dikw hierarchy: (book uses dik but she will try and use diwk more often) Business processes look at these (charts): set of activities that lead to a goal.