MGMT 2100 Lecture Notes - Lecture 14: Kodak
22 May 2018
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I. Technology cycles (text, sec 7-1a, pp. 135-
136)
a. Technology cycle begins with the birth of a new
technology and ends when that technology reaches its
limits and dies as it is replaced by better technology
b. Follow s curve model
II. Experiential and
compression innovation
(lecture & text, sec 7-2b&c, pp. 142-146)
a. Experiential change: discontinuous
i. Uncertain environments
1. Intuition, flexibility
2. Goal is a new product/service
3. Could cause some people to go out of
business (Kodak going out of business due to
digital cameras)
4. Example: used to carry around a
cellphone, ipod and a palm pilot. Now we just
use the smartphone. All 3 are in one.
b. Compression (incremmental)
i. Certain environments→ have an existing product but
you keep tweaking it.
ii. Series of steps
iii. Goal: faster/cheaper
iv. Instead of exploration, you are doing exploitation
III. Creative work environment
components
(lecture & text, sec 7-2a, pp. 140-142)
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