MSCI 3005 Lecture Notes - Lecture 7: Business Process, Berlin Wall, Thomas Friedman
I. Re-engineering the business process
a. Uber
i. Companies have redefined cab dealing works
ii. Because re-engineered
iii. Technology that allows them to do this: mobile phones with GPS
1. Always have to be careful of thinking the next level and how
competition could compete
II. Case 13
a. 3D references
i. If you have several worksheets in your excel file, the worksheet na,e can be
used as the third dimension—stacking the worksheets across different sheets.
ii. Sheet name, column, row
iii. Quarter 1 D6
iv. If you want to take all of the cells from all of the sheets… do SUM
Quarter1:Quarter4!E6
v. 3D referencing and selecting and synchronizing sheets
III. Globalization
a. Talk by Rachel Botsman
b. IT revolution
c. Thomas Friedman: things that caused to be globalized
i. What causes the flattening of the world?
1. Political one: Fall of the Berlin wall
a. Before the berlin wall fell, the internet was a western
hemisphere phenomena
b. Great control to who could be in control of who could enter the
internet
c. After berlin wall fall, the entire globe entered because cold war
ends
2. Fiber optic network
3.
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