PSY 1001 Lecture Notes - Lecture 14: Iconic Memory, Sensory Memory, Sensory System

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2 Sep 2014
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Memory was one of the earliest topics studied in psychology. We"ll start with a demonstration on one of the first memory experiments, an experiment by ebbinghaus that was conducted in the late 1800s. After using ebbinghaus" experiment as an example, we"ll develop a framework for thinking about the various structures and processes involved in memory. 1960s by atkinson and shiffrin, is called the modal model of memory. The answer is that the visual modality has a memory store, a sensory memory store, that holds on to one snapshot while your eyes are closed. Each sensory system has its own form of sensory memory: capacity and duration. Because we can take in so much visual information, the capacity of iconic memory must be very great. An iconic memory only lasts about 1/3 of a second. We"ll look at a consequence of this short duration (a type of memory illusion).

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